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Design Manager and
UI & UX Designer

Hi! My name is Pavel Schallenberger. I am a design manager with over 15 years of experience in digital marketing. I love creating designs that are user-friendly, usable, and frictionless.

A creative strategist with an exceptional work ethic focused on delivering projects on time, even under tight deadlines.

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About Pavel

About Me

I'm originally from Prague, Czech Republic, but I currently reside in sunny Florida, specifically in the Boca Raton area.

I moved to the US when I was 15, and since then, I've immersed myself in web design, technology, and computer science. My passion lies in digital design – whether it's crafting intuitive user interfaces (UI) or creating exceptional user experiences (UX), I thrive on turning complex challenges into effective solutions.

Hobbies

Pursuing enjoyable hobbies helps maintain a positive mindset. In my free time, I enjoy mountain biking, skiing, exploring my passion for cars, watching hockey games, 3D printing, doing house projects, and advocating for animals as a dedicated dog lover.

Design Approach

When it comes to design, my main focus is on creating an intuitive UI along with a seamless UX to ensure that my designs are user-friendly, usable, and frictionless.

I love A/B testing because it allows me to quickly get results and make definitive conclusions about UI changes and how it affects the UX. I can gather data rapidly, implement changes, and optimize performance in real-time.

My theory is: "If you are not A/B testing, you are not progressing." If you're not staying in tune with your customers' needs and wants, their shopping habits, and your competition, you're leaving money on the table.

Skills

Digital DesignBrandingE-commerceB2CWeb DesignUI & UX DesignUsability TestingWireframesMockupsPrototypesOnline AdvertisingA/B TestingOmni-ChannelProject ManagementEmail MarketingEmail Design & CodingEmail OptimizationCampaign ManagementCustomer RetentionCustomer JourneysServer Management

Software

Salesforce Commerce CloudOptimizelyIterableLitmusFigmaJiraConfluenceAsanaBasecampUnbounceAxureAdobe Creative SuiteMicrosoft 365AWSAirshipDesignmodoCanvaMailchimpLitmusWordPress

Resume

Download my digital resume, available in PDF or Word format, and check out some of the projects I've worked on below.

Experience

Web Design
15
years
UI & UX Design
5
years
Digital Marketing
15
years
Email Marketing
15
years
Email Deployment
10
years
Email Implementation
15
years

Web Design

User-Centered Web Design

Try Meratrim
Objective: Educate customers about the benefits of Meratrim while offering a smooth and hassle-free purchasing experience.

Features: E-commerce, Blog
DESIGN / HTML / CSS / PHP
Lena Luckey
Objective: Create a compelling platform to effectively showcase and sell the abstract artwork of Fort Lauderdale artist Lena Luckey.

Features: E-commerce, Blog, Newsletters
DESIGN / HTML / CSS / WORDPRESS
CocoaWell
Objective: Enhance CocoaWell's online presence and brand identity while offering a streamlined and user-friendly purchasing experience for their products.

Features: E-commerce, Search, Blog, Newsletters
DESIGN / HTML / CSS / PHP
DAWN Network
Objective: Design a website dedicated to female leadership in the natural products industry, offering educational resources, support, and networking opportunities.

Features: Blog, Newsletters
DESIGN / HTML / CSS / PHP
Advanced Fire Door Systems
Objective: Redesign the existing website to be more intuitive, responsive, and informative, with a streamlined process for scheduling service calls.

Features: Blog, Newsletters
DESIGN / HTML / CSS / WORDPRESS
ResVitale
Objective: Establish a compelling brand identity, provide informative content on beauty products, and include an easy-to-use purchasing option.

Features: E-commerce, Search, Blog, Newsletters
DESIGN / HTML / CSS
Quick Peer
Objective: Develop a website that offers a simple and direct way for purchasing seedboxes.

Features: E-commerce, Forums
DESIGN / HTML / CSS / PHP
Diamond Pistons
Objective: Redesign and simplify the existing website to provide customers with an efficient way to find products and relevant information.

Features: Newsletters
DESIGN / HTML / CSS / PHP
Investing News Alerts
Objective: Develop a website that provides the latest investing news across various industries and allows users to comment, rate, vote and save articles.

Features: Member Area, Forums, Newsletters
DESIGN / HTML / CSS / PHP

Wireframes

Website Structure & Functionality

CocoaWell - Website Design Process
Details: The entire design journey from an initial sketch, followed by a first mockup in Photoshop with a few revisions in the second mockup. Once the look and feel of the website was established the next step was to get the website into HTML / CSS ready format, followed by some more improvements and tweaks. The final version of the website consisted of a draggable product carousel, newsletter signup, blog and search.
SKETCH ⇢ MOCKUP ⇢ HTML / CSS
ResVitale - Website Design Process
Details: The design process of the homepage for ResVitale's website from the initial Photoshop wireframe, followed by a couple Photoshop mockups and a final HTML / CSS ready format, including a preview of the design on a tablet and mobile device.
WIREFRAME ⇢ MOCKUP ⇢ HTML / CSS
Naomi's One - Website Design Process
Details: The design process of the homepage for Naomi's ONE website from the initial wireframe done in Axure, followed by a Photoshop mockup and a final HTML / CSS ready format, including a preview of the design on a tablet and mobile device.
WIREFRAME ⇢ MOCKUP ⇢ HTML / CSS
Nature's Code - Website Design Process
Details: The design process of the homepage for Nature's Code Smart Nutrition website from the initial Photoshop wireframe to a final mockup populated with a prelimary content.
WIREFRAME ⇢ MOCKUP

UI & UX

User-Centered UI & UX

PetMeds - OTC Checkout Flow
Challenge Disorganized and not a user-friendly OTC (over-the-counter) checkout flow with a high abandonment rate.
Solution Make the checkout experience user-friendly and as frictionless as possible. Unify and simplify the UI, make it consistent and on brand, and reduce any unnecessary clutter.
Result The overall goal was to improve the UI and UX which led to reduced checkout abandonment rate, resulting in more completed purchases, more revenue and happy customers.
UI / UX MOBILE
PetMeds - Rx Checkout Flow
Challenge: Disorganized and not a user-friendly Rx (prescription required) checkout flow with a high abandonment rate.

Solution: Make the checkout experience user-friendly and as frictionless as possible. Unify and simplify the UI, make it consistent and on brand, and reduce any unnecessary clutter. The overall goal is to improve the UI and UX leading to reduced abandonment rate, resulting in more completed purchases, more revenue and happy customers.
UI / UX MOBILE
PetMeds Cart - Offers & Discounts
UI / UX
PetMeds Homepage - Recent Order
UI / UX
Video Player UI
MOCKUP
Video Player UI
CONCEPT
Video Player UI
CONCEPT
Video Player UI
CONCEPT
Video Player UI
CONCEPT
Video Editor UI
FLASH CONCEPT

Emails

Journeys & Creatives

PetMeds - AutoShip Order Series
EMAIL JOURNEY
PetMeds - Welcome Series
EMAIL JOURNEY
PetMeds - Dynamic Pitch Modules
EMAIL UX
PetMeds - Dynamic Hero
EMAIL CREATIVE - PERSONALIZED HERO
PetMeds - Bravecto
EMAIL CREATIVE - PRODUCT PROMO
PetMeds - Heartgard
EMAIL CREATIVE - PRODUCT PROMO
PetMeds - Heartworms
EMAIL CREATIVE - CATEGORY PROMO
PetMeds - Christmas
EMAIL CREATIVE - SEASONAL
PetMeds - Senior Pet Month
EMAIL CREATIVE - SEASONAL
PetMeds - Halloween
EMAIL CREATIVE - SEASONAL
PetMeds - Simparica TRIO
EMAIL CREATIVE - PROMO
PetMeds - Hurricane Ian
EMAIL CREATIVE - INFORMATIONAL
PetMeds - National Preparedness
EMAIL CREATIVE - INFORMATIONAL
PetMeds - Pain Awareness
EMAIL CREATIVE - PROMO
PetMeds - Last Chance
EMAIL CREATIVE - PROMO
PetMeds - Credit + Refill
EMAIL CREATIVE - LOYALTY
PetMeds - Credit
EMAIL CREATIVE - LOYALTY
PetMeds - Personalization
EMAIL CREATIVE - SEASONAL
PetMeds - Personalization
EMAIL CREATIVE - PROMO
PetMeds - Labor Day
EMAIL CREATIVE - SEASONAL
PetMeds - Seresto
EMAIL CREATIVE - PROMO
Fembody Nutrition
EMAIL CREATIVE - PROMO
Salute - Visa Gold
EMAIL CREATIVE - PROMO

Testimonials

Feedback from Satisfied Clients

"Pavel is one of the hardest working designers I know. His knowledge on the technical side of things truly set him apart from just any web designer.

Functionality, practicality, and pure aesthetics are fundamental aspects of design that Pavel excels."

Asif RahmanAsif Rahman LinkedIn Profile
Web Application Architect and Engineer

Asif Rahman LinkedIn Profile

"Pavel has been our web and graphic design consultant for the last 8 years, always keeping our website on the very edge of what's now and what's next.

Pavel and I are both citizens of the EU and therefore share a unique global perspective. He is the passionate UI master craftsman."

John McGuireJohn McGuire LinkedIn Profile
Executive Producer

John McGuire LinkedIn Profile

"Pavel has impressed our clients with his creativity and consistent and timely communication skills.

Future employers should feel confident that their requests will be addressed in a timely manner and with consistent quality.

Pavel would be an asset to any employer."

Howard MinskyHoward Minsky LinkedIn Profile
Business Entrepreneur

Howard Minsky LinkedIn Profile

"Pavel is a very talented and hard working graphic designer that has always produced exemplary graphics, logos, and website designs. While working with Pavel I have always received the utmost quality of work.

It was a great pleasure to have worked directly with Pavel."

Samuel JohnsonSamuel Johnson LinkedIn Profile
Web Developer

Samuel (Chance) Johnson LinkedIn Profile

Contact

Let's Work Together

If you have any questions or would like to hire me, please contact me via email or LinkedIn. Thank you!